What you say is just as important as how you say it!
At TL Services, we know first-hand how important portraying the right image is for each business! Often, businesses pay thousands of dollars towards the design of their website and then skimp on the message within the site. Skimping on the Content can seriously impede web traffic flow if the message isn't correctly portraying your business!
Many of our clients choose to have the Content Development completed by TL Services because they know we have the expertise to make their website customer-friendly, informative and attractive to a new customer. The visitors to your current site are just a click away from leaving if the right message isn't delivered within the first 30 seconds of entering it!
Critical Strategy: Here are some Content facts that you should consider when attempting to generate your own Content.
Fact 1: Re-writing the information from your offline marketing initiatives does not translate well into your web content.
Fact 2: Content has to be written in a certain way to ensure that it is Search Engine friendly and comes up in the top 5 spots of search engine results.
Fact 3: Content development is often left to the last minute, and completed by the 'least busy' person in the company. Usually it's a "when they get around to it" initiative, making it very time consuming for most companies and in the long run, the least cost-effective method.
Fact 4: Content must be politically sensitive to the global marketplace to not offend potential global markets.
Fact 5: Content is rarely written from a visionary perspective to incorporate future company goals thereby rendering the website outdated and irrelevant in a very short period of time.
Fact 6: People within a company often find it difficult to develop content that is based on an outsider's perception.
The bottom line: content that is not properly written and targeted could cost a company lost revenue and business!
TL Services develops Content using a proven, structured and meticulous process that ensures it communicates the right message…in the right manner…suited to the right target! As part of the process, these are just a few of the key points we'll review and integrate into your website content:
Business objectives
Strategic plan
Vision and mission statement
Market positioning and niche
Customer demographics
Products and services
Corporate culture and personality
And much more as need be to maximize the effectiveness of your website
Our goal is to ensure we fully understand your business as it operates today… and where tomorrow's objectives will take you.
We'll carefully review your sales and marketing objectives to ensure your Content portrays these objectives to your clients. We'll review customer trends within your company and with the competition as well, to ensure we're answering and servicing their needs with the Content. We'll even come to you and interview your company personnel to get an internal perspective on how you conduct business.
TL Services will generate Content that provides superior search engine results and is timely, customer friendly, relevant and will work toward your future goals! Don't forget that TL Services can also generate your print ad and advertising ad copy to co-ordinate with your website!
